Location
🇺🇸
United States
Luke Beling is one of our all-time favorite artists. Everything he sings has a soul. Each song tells a different story, and if you dig a little deeper into the world of this extraordinary guy, you quickly understand why there are so many stories in his discography. Luke also writes books, and you can even order his new book The Field of Plenty, released on October 22, 2024 (yes, just six days after this song—he never stops!) on his website
lukebeling.com.
But let’s get back to the music. For us, Luke Beling—just as we suggest on the cover of your new favorite magazine (yes, please, humor us)—is like the uncle in the family who always has stories and legends to tell. And we love these kinds of characters. We’ve also highlighted his unique voice, a tone that makes him instantly recognizable. It’s crucial for an artist to have a signature vocal style that stands out, and Luke Beling is fortunate to be among those who do.
This new song is musically the complete opposite of what made us fall in love with Luke in the past, like the song Mzansi Afrika from 2022. We’re no longer hearing the South African influences (where Luke grew up), but rather indie rock tones, where you can feel the influence of the ’60s and ’70s, as if his father were spinning records with wild electric guitars.
As the fourth single from his upcoming album “This Parlor Trick Life”, “Every Now and Not Yet” will make you want to get up and dance. It’s all about a meeting that isn’t exactly meant to happen, yet it’s told with breathtaking details. Luke Beling’s songwriting really stands out from everything else you hear these days. Hey, he writes books, so trust us, he knows how to write unforgettable songs!
Yes, storyteller, dream-maker—you can give him any nickname you want. For us, it boils down to one word: Luke Beling is a genius.
