
February 11, 2022
We wanted lightness, femininity, and letting go. Pump up the volume, we found all that in Jemma Johnson's new single. After all, she did a cover of "Girls Just Want To Have Fun" with Zeni N last year, so maybe that was a good clue.
And does this song have to do with women's empowerment, as Jacqueline Loor would? I would be tempted to say yes. Boasting that she's unbreakable and that no one can break her heart, Jemma Johnson subtly gets the message across to anyone who tries to disappoint her in her brand new single "Shatterproof."
And yet, the strong and catchy pop track is completely different from what has come out before. Jemma is used to magnificent piano-vocal ballads or quite dark atmospheres. This new single is therefore a surprise (a good one, of course), because it shines a spotlight on the singer's career, which is already well advanced. Maisie Peters herself said of this song, "Really good!... It leans almost 90s pop with Fiona Apple splashes I loveeee". We agree. There's something both charming and addictive about this tangy pop side.
What I really appreciate is Jemma Johnson's vocal range, between Taylor Swift and Carly Rae Jepsen, but with her own originality. Far, very far from all the similar voices we hear on the radio these days (Dua Lipa, Ava Max, and other vocal twins).
The melody is more than catchy. We know that you come to IMC to find powerful emotions and we believe that unconsciously getting up from your chair and starting to dance is one of them. Luckily, we're not here just to make you cry with sad songs (just listen to our radio to realize that).
The artist also posted this week a preview of what the first version of Shatterproof looked like. And the evolution is striking. Very skillful in her promotion strategy, she already has everything to succeed. After Amy Fitzgerald and Sarpa Salpa, we can say that our friends from Shoot First have not finished delighting us with their talented artists.
Jemma Johnson is a bit like my modern-day Kylie Minogue. Yes, I have to confess that I was a fan of the Australian in the early 2000s, but I personally think that she failed to renew herself. As Jemma experiments with different musical horizons, whether dark or bright, alone or with the help of talented DJs. And that is what will lead her to a meteoric rise.
Already supported by BBC Introducing, the young artist is planning a UK tour early next year. If you are not far away, you have not finished hearing about it. This is just the beginning. And her few million streams on Spotify are only the beginning of the upward curve.
Reach out to Jemma Johnson
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Written with love by Niko. "Shatterproof" has been added to our "Fresh Indie" playlist on Spotify and is already playing on the radio.
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