About

November 07, 2005

Indie Music Center (IMC) is an innovative concept. The platform brings together a radio station and a music blog. The majority of fresh content is broadcasted as a priority on our virtual "airwaves", and we then complete your user experience with thoughtful reviews of our favorites. At Indie Music Center, we all think that quality is always better than quantity. And only human and real relationships count. You may fall in love with loads of talented musicians through this platform. Don't hesitate to reach out to these artists, they're all reachable easily thanks to the social media logos in our reviews. Always remember that a "like" or 2 emojis as a comment is not a conversation, it's a simple connexion with a very low value. Instead of doing this, you can send a DM to those artists just to start up a conversation and say why you loved their music. You don't know how valuable a real conversion can be! So... Be ready to show them some love! :)

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The story of IMC

Niko.jpg (49 KB)

Hi everyone, I'm Nicolas Pirson (for the French version), or Nick Pearson (for the American version) - yes, "This Is Us" stole my name! I was there first! People also use to call me Niko. I'm the founder of IMC.

I was "different"

I was born in France in 1987 with a double cleft lip and palate, and the doctors told my parents that I could never speak. It seems they were wrong because, at the age of 14, I sat behind a microphone on a real FM radio. I was bullied at school for so many years, and the radio studio was a wonderful refuge, to show what I was capable of, without people being able to see me. But my schoolmates were really in awe of what I was doing on the radio, "as the grown-ups", and they suddenly stopped making fun of me and became my first fans. Surprisingly, I wasn't "different" anymore. I've always hidden behind humor, and I won an eloquence contest when I was 15 and I made hundreds of people laugh without really realizing it.

You may understand why this song became one of my favs...

I would just like to say a few words to people or musicians who are lacking self-confidence, who feel mocked or rejected because they are in their bubble: you have to trust yourself. Just because you're told you don't live up to standards doesn't mean you won't be able to do what you love. And just like I did, I wish you nail their beak with your talent.

From radio waves to IMC

So... I first started promoting indie music to FM radio listeners in 2001, when I was... 14! At that time, I was only doing this to help some of my favorite local bands. My interviews were full of jokes and funny games, because as I was different, I always wanted to make things differently, probably to catch people's attention and show what I was able to do. Then created my own online radio station (called "Pop'N'rocK Radio") in 2005 when I was a student. And I realized the power of the internet. The radio quickly crossed the borders and made these musicians known outside of their own country. While I kept on being active on several FM radio stations across the country, even big ones, my online radio station became a whole platform, and I started writing reviews about the songs played on the radio. So I started a blog called "Music For Your Heart" and I used it to highlight powerful emotions and chills in indie music. For someone who wasn't supposed to speak French properly, I now spend my days working all in English with musicians from all over the world. I had to pause the project for a year in 2016 when my GF got cancer. My fights are always like this: 100% or nothing.

A real and growing community

When we knew she was out of danger, I came back to the project in 2017. And I needed something more than just writing reviews. I really wanted to help musicians to connect to each other. And I wanted my readers to be able to reach out to the musicians they love easily. So it became much more than a blog, I wanted it to be a community. "Music For Your Heart" became "Indie Music Center" (because I really wanted my musicians to have a place to feel like home) and it continued to grow in the following years while I was working for the national healthcare system. Musicians submitted almost 10K songs to IMC and it quickly became difficult to manage alone. So at the beginning of 2021, Luna Keller, a wonderful singer-songwriter from Germany joined us and brought a younger and fresher point of view to IMC. We started hosting her podcast "Why Doesn't Everyone Know These Songs" on the platform, while it's still played on several radio stations, including ours. We were then joined by Joe Pope in June 2021, another amazing artist from Atlanta, who loves talking and writing about music and musicians, who enlarged this wonderful team.

In April 2021, we celebrated 1000 reviews and 10 000 listeners on the radio with a special week of celebration, including special interviews of some of our IMC Family members

Today

We currently have 2K listeners on the radio every month, which is pretty amazing for a radio station playing only indie music. And it's not over because the radio station already seduced more than 20K listeners. On the blog part, we have more than 5K returning readers every month, from 142 countries, to read our reviews, written with our hearts. Our community is one of the most engaged. Our fans really support our artists by streaming their music, buying their merch, and giving them some tips on Twitch when they stream. Building honest and true relationships will always be our priority.

Tomorrow

In 2022, we plan to start a podcast and a regular show on Twitch to help artists reach a more engaged audience, and be able to tell their stories. 

Are you ready to get chills and powerful emotions and goosebumps thanks to Indie Music?

A special relationship with musicians

The only way to know the investment and the love we put into this is to get to know us. Who else could talk about our love for independent music than some of the IMC Family artists themselves?

I'm a musician and would love to submit my music to IMC!

Great! We'd love to hear from you too! Let's head to our "Submit" page and go for it!