The reality

First, whether you are a musician or just a fan of indie music, welcome! We'll talk a bit about metrics. But... let's be honest: I hate metrics. Because, in my opinion, social media are just a reflection of today's society. And we will find the same behaviors there... as in real life (and beware, I am going to shock you): most people don't care about independent music. Warning. I did not say "everyone". But the most. Yes. Most of them don't give a damn about what they don't know. Their brains get lobotomized by all the shit hits they hear on the radio every two hours. And all that ... can be summed up in one sentence: "If I don't know it, I don't like it".

It's a reality that you absolutely have to get used to, as an independent musician, or as an indie music fan. Still don't believe me? Experience it with someone around you. Let him/her listen to one of the 1160 tracks we've already shared here. The reaction could possibly be "yeah, that's not bad". But he/she won't listen to it every 2 hours and prefers to be satisfied with what the commercial radios offer him/her. Radios play the same songs up to 19 times a day for what purpose? Metrics. They want to get great metrics for what purpose? Make money from advertisers. Music therefore only serves to enrich themselves... And if a musician wants to be heard on national radio stations, the amount of the check must include five zeros... (at least, in my country, read below). So your friend/family member will therefore continue to contribute to the enrichment of radio stations and probably of Justin Bieber (poor kid, he really needs money).

So, if you're a musician and want to be heard, you need to be rich, so you can advertise on social media and then pay for radio airplay. If you're an indie music fan and want to make indie music heard through a blog, you have to be rich so you can advertise on social media (this blog, for example, needs almost $8K/year to run correctly). Are big bloggers rich? Yes. I saw that some of them can afford to cross the planet several times a year. So, it's probably because it pays enough. But I'm not rich. That's why I don't reach million people, and that's why I don't care about the numbers. Because it's all about money. And I don't want to "buy" people. I have read hundreds of marketing books and I have learned a very important piece of information: Before a human being really starts to like a song, he must have heard it 12 times. Now you understand the radio hype. The only audience you will be able to reach, as an indie musician : other musicians, or indie music fans. And unfortunately, real indie music fans... there are not many of us. But here I'm giving you all the tools to promote your content with quality and properly (blog posts, radio airplay, playlists, and social media shares). That being said, let's continue. 

The blog

Monthly reach on social media : 229,7k on Facebook, 215.2K on Instagram those last 28 days. You're right. It could be better. Or it could be worse. But remember what we just said before. No worries, I'll still be there for you, and my work/my time have the same value :)

Number of fans on social media: I don't know. I don't care. Maybe 2K? 5K? 10K? 20K? Do you remember what we just said about social media before? Like in real life, there are not as many indie music fans as you think. My audience is not huge but is 100% quality, because I often remove followers who are not interested in indie music at all, and are only here for "Follow to follow" ;)

Guidelines: Quality before quantity. Powerful emotions. Chills. Love.

Received songs: 9,113 / Written reviews: 880 / Acceptation rate: around 9%

Indie Music Radio listeners: more than 1,900 faithful and regular listeners in less than 2 months, and that's already huge...

Countries where we are read: At least 142

Well, you got the numbers. Fortunately, life is funniest than simple numbers. It's also about dreams coming true. So, let's talk about how it all started :)

The Man

Well, I'm Nicolas Pirson, but all my friends and family are used to call me Niko. I was born in France, where I still live, even though all day long I'm working in English, and I'm fighting with timezones to chat with artists from all around the world (USA, Canada, Asia, Australia). I live in a house in the middle of the swamps, with migrating birds, and near the forest and the ocean! While my real job was mostly in call centers or stupid office jobs, I also used to work as a volunteer for 20 years in the music industry. I mean more than 10 years in different French FM radio stations. I used to own more than 30 online radio stations. I created a lot of websites, both in English and French. I've written and recorded more than 300 songs (in French, or in English with a horrible accent). And...  I wanted to create something unique. A kind of portal, where you could find everything about indie music at the same place. So I've quit my job. And now, my main activity is to listen to music and write reviews for my blog. I also do the mixing & mastering for some of my favourite artists. Write courses to help them to grow. Help them to manage their social media. Create some videos to promote their music. Well. A lot of stuff, to be honest! Isn't it the best job in the world, ever? It was not easy to reach that happiness level. But how did it all start?

The 10 dreams story.

1997. Young presenter.

When I was 10, I had a cassette set, and I was doing interviews with my friends at school. Sometimes we talked about dinosaurs, sometimes about the Spice Girls. I've always had a dream. Sharing things through a microphone.

2001. Young presenter.

Dream#1 achieved. I'm only 14. And I have my own radio show on a local FM radio to promote indie music. And my show is called "Pop'N'RocK". I was already doing mixing and mastering in the radio's studio, as a lot of local musicians wanted to work with me to record their music. Pushing buttons. Shaking hands. Sometimes watching a screen. When you're young, that's cool!

2005. Bigger project.

My radio show was doing good. I was still studying at the same time. And... one day, I had a dream. Why not creating, inside the campus, a 24/7 online webradio to promote indie music and, of course, bands from the campus ? Well. I woke up. Started to work on it for 3 months. Dream#2 achieved. "Pop'N'rocK Radio" was born. And I used to play awesome Indie bands from this era, like Franz Ferdinand, The Kooks, and some others. It lasted for 12 years, which is huge for an online radio station! It brought me thousands of contacts from Artists, Bands, Labels, Blogs, and it was a fantastic adventure. I also hired awesome volunteer writers, from all around the world (UK, Brazil, Netherlands, United States, France, Australia, Slovakia). But it was only a passion, as my real job was to work in call centers. Sometimes I was a volunteer in bigger radio stations. Well, that dual life really brought me a lot of good things... But not only.  It also allowed me to meet in 2011 the most faithful listener, who became my GF. Thanks to Dream#2, I achieved Dream#3. Finding love. And her love for indie music is still here, you will learn more in a few seconds, below.

2015. New try.

I'm back on a local FM radio station to promote local artists (not only in music). Let's see below how it ended up.

2017. Few changes.

I realized that watching a screen for hours became essential, even though I don't like it, and I prefer to walk in the forest for hours. But I don't have any choice. Webradios are kinda dead, and this concept is not as powerful as it has been in the past. People are now listening to music through Spotify. They're not buying CDs anymore. Things are changing. Time to move forward.

One more night with a crazy dream: creating a blog. I woke up. Decided. Well, goodbye Pop'N'rocK radio. I started a blog, called "Music For Your Heart". For me, a good song must bring us powerful emotions and chills. Far from the high rotations of FM radios that pollute all the countries, and that kills the creativity of artists, we wanted to show that the world of music is now very big (thanks to the Internet, that's true), and that in reality, the medias confine us to less than 1% of what exists. And what exists elsewhere is much better than what we are flabbergasted every 2 hours on the radio waves. This blog brought me even more contact in the show-business world especially with famous record labels. Dream#4 achieved. But I wasn't really happy with the name. Loads of people were not able to remember or write it properly.

2019. Revelation.

May :

I went crazy. I was fed up with everything. Fed up with my oppressive work. Fed up with my mother who lied to me for 30 years about my father and my whole family, whom she deprived me of for 12 years. Fed up with my apartment in the city center where you can hear drunk men hitting their wives. Even though my GF and my blog were the only things that still kept me alive, it wasn't enough anymore. A lot of things must be changed. After receiving more than 9000 songs for the blog, I had all the time to made several observations. Notably the fact that some artists don't even have a Facebook page. Others don't have a website. Others send unfinished tracks to blogs, Youtube Channels or Spotify Playlists curators (no mastering, or rough mixing). I just told myself: "Obviously! They are musicians. Not sound engineers. And not websites creators either." I've been working in the music industry for 20 years now. I owned more than 30 radio stations. I had musicians recorded in the studio, mixed and mastered tons of albums. I created lots of websites since I used to own several blogs and webradios. So I already know how to position a brand on the Internet and strengthen its digital presence. So I can be useful to these artists, and much more than writing reviews to promote them. So I created the Indie Music Center. A place dedicated to indie music. For indie music fans, first, to find all the best indie songs at one glance. And then, for artists, to find all the tools they need to promote their music.

September :

The FM radio station isn't funny anymore. It's not like in 2001 when you had something to do, like playing CDs, pushing a lot of buttons. Now you just list your songs and jingles on a screen and it's playing automatically. And you have to respect some rules, like playing the same commercial sh** every 2 hours. And hearing 75 times a week the same ads. Rotting people's lives with 35 minutes of advertising per hour. Not my values. I've quit. Dream#5 achieved. With my faithful listener of Dream#3, still here 8 years later, we started looking at listings for houses for sale. We found a house in the country. Perfect. Let's buy it! Dream#6 achieved.

November :

It was time to also quit that job in the national healthcare system, where I'm taken for a fool, getting contradictory orders every hour. Where I had to put up with the smell of piss and poo from my 70 year old colleague. I've quit. Dream#7 achieved. I also realized that having a toxic mother doesn't help. On that private side, I've been taken for a fool for more than 30 years. So I needed something positive in my life.

2020. New life.

January :

Me and my GF (my most faithful listener) are moving in the house in swamps, with migrating birds, and near the forest and the ocean! The Indie Music Center can now have its own office. My Dream#7 is now becoming true, and I can see it for real!

February :

The Indie Music Center blog reached, to our great surprise, the number 1 position in the world in terms of quality, among more than 1,100 outlets. A real consecration that we owe to the 1154 artists who have entrusted us with their promotion for 3 years.

I dreamed about bringing back to life what I'm made for: a radio station. Well, let's make it. Let's start to sort all the songs we featured (more than 1K), keep the best ones, remaster them, upload them, schedule them... Well, passion is still here!

September :

Well. Apparently, Dream#8 is also achieved. Indie Music Radio is born. It plays the artist I've written about. 24/7. The radio like I wish it was in real life haha.

November :

The Indie Music Radio secuded, in less than 2 months, more than 1,900 faithful listeners. We changed the website layout to make it a little more dark, so your eyes won't get tired anymore (as the White colour hurts, we all know about that).

I had a dream. Again. I dreamed about colors on my website. So when I woke up, I decided to put a colour on each musical genre to make your discoveries easier to find: blue for indie pop, orange for indie folk, yellow for indie rock, and pink for indie electro. The Indie Music Radio now has its own color: purple. And what a change. Thanks to those new colors, I can now reach 200K people monthly on our social media with ultra-targeted campaigns for our artists. Dream#9 achieved.


I think I'll continue to follow my dreams. Waiting for Dream#10 :)