The King's Parade - Sister


November 24, 2020

You are most likely to come across The King's Parade in London. We introduced them to you 3 years ago with 'Night Calls', and we are delighted to see them again. Especially since this new single, released on November 20, is to say the least ... impactful! From the first seconds and the first notes, we already know that we're going to love the song. The band cited Hozier or The Lumineers as similar artists. It's true, vocally, we can find all the power of Hozier. An always very high placed vocal performance, all in controlled power. Musically, the band evolved positively, the melodies are more and more worked with care. The melody is very effective, because you will have it in your head after just one listening. Moreover, something happens at the end of the song, like an inevitable chemical reaction: we want to listen again right away. With their 25K monthly listeners on Spotify, The King's Parade has established themselves as a sure bet on the indie rock scene. After a long series of EPs, the band is finally preparing a first full-length album for May 2021. We can't wait to hear the result! Also, if you have a few minutes, listen to 'How Long?' or 'Mario', their previous singles, on Spotify. And if the magic happens, the King's Parade may just become your new favorite band. 'Sister' is included in our "Indie Rock" playlist, and of course, you will now hear this amazing track on the Indie Music Radio.

The King's Parade's point of view :

'Sister' is about turning a blind eye to the truth. At first it's easy to ignore but over time it consumes more and more of your thoughts until you're forced to face it. The only way is to keep pretending and bury it deep within your heart.

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Biography :

One night in prison, three months on a Hawaiian ship, four EPs and several European tours later, The King’s Parade have finally announced the release of their highly anticipated debut album, ‘Waves’. Flitting seamlessly between atmospheric indie rock, retro soul and blues, beautifully crafted ballads and infectious pop songs, the London four piece are hard to pin down sonically, but have often been compared to the likes of Michael Kiwanuka, Alabama Shakes and Half Moon Run. 2020 brings us the release of the first five singles from their debut album, with the full album being released in May 2021; another stunning collection of songs from the group, recorded by Marco Pasquariello at Snap Studios (Coldplay, Snow Patrol) and produced by Guy Massey (Ed Sheeran, Jack Savoretti, The Libertines). Lead singles, ‘Mario’. ‘How Long?’ and 'Brother' are the first taste of what’s to come and have already received rave reviews from fans and critics alike. The video for ‘Mario’ gained 150 k views in two weeks after being self-produced in the peak of lockdown with the help of loyal fans across the globe. ‘How Long?’ has continued to build the band’s momentum with the song being featured in The Independent’s prestigious ‘Now Hear This’ column. Prior to this, 2019 saw the release of their most recent EP, ‘Mad’, which led to a sold out headline European tour across Spain, Italy, France, Germany and the UK in the spring. The EP rallied strong tastemaker support from the likes of BBC 6Music, Clash, Earmilk and many more. The band received private investment from a number of music industry executives earlier this year, and as the first release under new management, this debut album chalks a key milestone in their emerging career.

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