Luke Potter - What If I


January 24, 2021

Just a piano and a voice. This is what we offer you today, with the latest single from Luke Potter. The feeling of well-being that we experienced the first time listening is quite indescribable. Luke's voice is soothing, like a remedy for every problem in the world. This unique voice, at ease in all tones, without overdoing it, made us hook to his melodious and poetic universe. “The songs I write are like letters to myself,” said Luke Potter. Indeed, a song full of questions. What would we do if ...? You've probably asked yourself this question many times. Especially in this (quite long) period of uncertainties, during which we don't really know where the world is going. Much calmer, less electronic and more organic than his two previous singles, "What If I?" is unnamed beauty. The art of rhyming words is not given to everyone. It's a gift. And Luke masters it to perfection! No super big production on this song, which doesn't need it. Just the authentic voice of a generous artist who shares his deepest doubts and feelings. We know you come here to get your daily dose of emotion. We were sure that you would find it with this gem. Now, please share it with your friends, your family, and why not your boss?

Included in our "Indie Pop" playlist, and of course, you will now hear this amazing track on the Indie Music Radio.

Luke Potter's point of view :

It may be uncomfortable to put out a song that shows raw emotion that you felt a few years ago, especially when you’ve moved on. But everyone is in a different place in their lives and this song couldn’t have been more real. The vocal was recorded moments after finishing a relationship that was supposed to have had a ‘happy ever after’ ending.   All the feelings were true. This is how it sounds when you know you’ve broken someone’s heart.

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Biography :

Luke Potter is a singer/songwriter whose range is as wide as his own personal journey. Based in Weston-Super-Mare with footprints in vastly diverse locales including London, Sweden, Orlando and LA, Luke first broke onto the scene with 2017’s single “Something More,” a track that’s garnered over 17.5 million Spotify plays to date. The single “It’s Easy” (2018) would follow, placing Luke alongside producer (and mentor) Jorgen Elofsson, who has written alongside legends including Kelly Clarkson, Britney Spears, Paloma Faith and Robyn. The wheels of momentum churning, record label executives across the world caught wind of Luke’s instinctive ear for melody. In the spring of 2019, Luke entered into a partnership with famed New York City-based record label Ultra Music as a vehicle to release his brand new material. His debut release for Ultra Music, “Healing,” is an emotionally evoking track, as the soft instrumentals glaze through the single, giving the track a sentimental touch. The lyrics of “Healing” are intimate and honest, coming from Luke’s desire to write raw and real music that people can relate to. Raised in a musical family – Luke’s dad was a member of a band called “The Affair” that was signed by Simon Cowell – Luke first picked up a guitar at 17 and couldn’t put it down. Luke writes lyrics that reflect his personal experiences and the emotions he’s dealing with, often as a way to heal. “Healing” is the most personal song i’ve written because I’ve dealt with anxiety and the song is about allowing time for yourself to be who you want to be. Writing is a coping mechanism. I have a lot of things I want to say and get out. I like to keep it raw so people can relate and take what they want from it,”Luke says. Luke pinpoints his musical awakening to a moment many years ago when he and a friend swapped iPods and Luke found his eyes naturally drawn to a band he’d never heard of before — Goo Goo Dolls — and their song “Iris.” “That’s the first time I ever connected with music on an emotional level,”he recalls. “I remember being on the back seat of the car, crying my eyes out to this song I’d never heard before. When you’re a teenager you think nobody understandsthe way you feel but I remember being overwhelmed with a sense of ‘I need to make other people feel the way I feel right now’.” Luke’s certainly packed a lot into a short amount of time, including a period in Orlando where he was managed by management legend Johnny Wright, who’d previously worked magic on the likes of NSYNC, the Jonas Brothers and Justin Timberlake, and who guided a couple of Luke’s early releases to US radio play. Then there was time in LA recording an album’s worth of songs with collaborator Bleu (Demi Lovato, Joe Jonas, Hanson), and several songs produced by Ken Caillat (Fleetwood Mac) at Village Recorders along with writing sessions in London, Canada and Sweden. As well as finding personal catharsis in song writing, Luke’s big hope is that his songs connect with an audience who need their own reassurance in life. Perhaps, he thinks, one of his songs might hit one of his fans the way that Goo Goo Dolls track hit him all those years ago. “People who need my music will find it,” Luke predicts. “I hope it works as a beacon and provides hope for them: a lot of my songs are for people who maybe don’t have everything figured out quite yet, but who can hopefully find something in my words. Ultimately, I want people to feel okay about themselves and comfortable in their own skins.”

Source: Luke Potter's Official Website - May 2019

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